Martial Arts Marketing For School Owner Podcast
A podcast for martial art business owners, instructors, and everyday martial artists. We interview industry business leaders, martial art legends, and give professional business advice on how to grow a martial arts school.
Martial Arts Marketing For School Owner Podcast
EP 8: The Holiday-to-New-Year Strategy That Builds a Dominant 2026
The Holiday-to-New-Year Strategy That Builds a Dominant 2026 | Martial Arts Marketing Podcast
In this episode, Gus Lopez and Allie Alberigo break down the exact Holiday-to-New-Year marketing strategy martial arts school owners must use to start 2026 with momentum, enrollments, and predictable growth — instead of scrambling in January.
Most school owners slow down during the holidays.
The smart ones set the board now and dominate the New Year.
You’ll learn:
- How to position your school for New Year enrollment spikes
- Why January rewards prepared owners and punishes procrastinators
- The biggest mistakes schools make between Christmas and New Year’s
- How to use paid ads + automated follow-up to generate consistent leads
- How AI systems can follow up, book appointments, and increase show-ups
- What it actually takes to build a scalable, dominant martial arts business in 2026
This episode is for martial arts school owners who are serious about:
- Growth, not excuses
- Systems, not guesswork
- Accountability, not hope
- Long-term dominance, not short-term survival
If you want to start 2026 with momentum, clarity, and a real plan, this episode will show you how.
🎙 Hosted by:
- Gus Lopez – Founder of Lead Hunter Media, martial arts marketing & automation expert
- Allie Alberigo – Industry leader and trusted authority in martial arts business growth
📅 Recorded: Friday, December 12, 2025
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